PRESS RELEASE: 4.28.13
MOTIVATED MEDIA CREATES 3D FASHION FILM “DARK LIGHT CYCLES” FOR SKINGRAFT NEW YORK STUDIO OPENING.
MOTIVATED MEDIA launched their premium production of 3D content for fashion and luxury brands, with the in-store release of “DARK LIGHT CYCLES,” an exciting new 3D fashion film, featuring original designs by Jonny Cota for his exhilarating Skingraft clothing line. The film will open in their New York Store, May 7, 2013 @ 7 Prince Street.
“DARK LIGHT CYCLES,” provides a rich, sensual, and visceral experience of the material expression and clothing detail that the Skingraft line has become famous for -- presented in their stunning 3DTV in-store display, with premium 3D eyewear provided by RealD 3D.
MOTIVATED MEDIA’s Creative Director, Steve Suchman, conceived of and developed the project with the intent of leading visitors to the Skingraft stores and fashion events for unique and memorable impressions of the brand.
“Our goal is to deliver a compelling experience of the Skingraft brand that simply can’t be done from a runway. This 3D fashion film provides an intimate discovery of Jonny Cota’s powerful design details, his material sophistication and Skingraft’s coveted craftsmanship. 3D viewing is an immersive experience, which has the impact of feeling part of each cinematic moment.”